Case study · Legal · Client work

A law-firm site rebuilt in three languages.

A South Florida trial-law firm serves clients in English, Spanish and Haitian Creole, and needed a site that does the same, plus focused landing pages for its ad campaigns. We rebuilt it in all three languages, swept it for state bar advertising rules, and handed it to the firm's own developers to launch. The client's name is withheld for privacy.

Get your own baselineAll case studies

Client work, described by industry and region. Every number below comes from our own audit and build records.

219

URLs in the multilingual sitemap

3

languages: English, Spanish and Haitian Creole

10

focused ad landing pages

24

blog posts refreshed

Counts from the finished build and its handoff package.

ClientLegalTrilingual site rebuild
The situation

Three languages, and paid clicks to catch.

Many of the firm's clients are more comfortable in Spanish or Haitian Creole than in English. A site in one language with a translate button does not serve them, and it does not give search engines separate pages to rank in each language.

The firm also runs ad campaigns, and sending paid clicks to a general homepage wastes them. It needed landing pages built for one case type and one action each.

The firm's old site mid-load, hero still blank, client branding blurred for privacy
The firm's old site mid-load, the hero still blank. Client branding blurred for privacy.
What we did

A 219-URL law-firm site rebuilt in English, Spanish and Haitian Creole.

A complete trilingual build, handed off with documentation, a content inventory and a redirect map for the firm's development team.

01 · Three languages

A real page in every language.

Each language lives at its own URL path with its own language tag, title and canonical tag. Every page points search engines at its siblings with hreflang tags, including a default for everyone else, and the multilingual sitemap lists all 219 URLs.

  • English, Spanish and Haitian Creole at their own URLs
  • hreflang for en, es, ht and x-default on every page
  • Language choice remembered as visitors move around
One site, three languagesIllustration
ENEnglish
ESSpanish
HTHaitian Creole
/practice-area/ <html lang="en">/es/practice-area/ <html lang="es">/ht/practice-area/ <html lang="ht">hreflang en, es, ht, x-default on every page
Simplified URL structure. Each language version declares its own language and points search engines at its two siblings.
02 · Structure

Practice areas people can follow.

We organized the practice areas into hubs with spokes: four main practice pillars, a mass-tort section and a consumer-law section, each linking down to its specific cases and back up to its hub. Visitors and search engines can see how everything connects.

Hub and spoke, simplifiedIllustration
Practice pillarsThe firm's main areas of law, each a hub page.
Mass-tort sectionOne hub, with a page for each case type under it.
Consumer-law sectionOne hub, with a page for each statute under it.
10 ad landing pagesOne case type and one action each, with no site menu to wander off into.By design
Diagram of the site structure, not a screenshot.
03 · Compliance and handoff

Bar rules checked, built to hand off.

We ran a state bar advertising-rule sweep across the site: testimonial wording, past-results disclaimers, hiring-decision language, referral-fee disclosure and prospective-client confidentiality. Then we packaged the build for the firm's own developers with documentation, a content inventory and a redirect map.

Advertising-rule sweepChecklist
  • HIGHTestimonials framed to the bar's rulesChecked
  • HIGHPast-results disclaimers where results appearChecked
  • MEDHiring-decision languageChecked
  • MEDReferral-fee disclosureChecked
  • MEDProspective-client confidentiality noticeChecked
The categories we checked. A sweep supports the firm's own review; it is not legal advice.
Process

How the work actually ran.

The same order every time: measure, rank, fix, then measure again and report the result either way.

  1. 01

    Structure

    Practice pillars, mass-tort and consumer-law sections, mapped as hubs and spokes.

    Pillars
    Main practice areas4
  2. 02

    Build in three languages

    Every page in English, Spanish and Haitian Creole.

    Sitemap
    URLs219
  3. 03

    Ads and content

    Focused landing pages and refreshed blog posts.

    Built
    Landing pages10
    Posts refreshed24
  4. 04

    Compliance sweep

    State bar advertising rules checked across the site.

    Categories
    Checked5
  5. 05

    Handoff

    Documentation, content inventory and redirect map for the firm's developers.

    Redirect map
    Rules43
The honest part

This one has no launch numbers yet.

We built the site and handed it off. The firm's own developers handle the launch, so we have no traffic or lead numbers to show, and we do not show the new site before it is live.

The compliance sweep supports the firm's own review of its advertising. It is not legal advice, and the firm's lawyers make the final call.

Services used

The work on this project maps to these services.

Questions

Case study FAQ

Why build separate pages for each language instead of a translate button?

Separate pages give each language its own URL, title and language tag, so search engines can rank the Spanish and Haitian Creole versions for people searching in those languages. A translate button does not.

What is hreflang?

A tag on each page that tells search engines which other pages are the same content in another language. Every page on this site lists its English, Spanish and Haitian Creole versions plus a default.

Why do the ad landing pages have no menu?

Each one is built for a single case type and a single action. Removing the site menu keeps paid visitors focused on that action instead of wandering off.

Is the advertising-rule sweep legal advice?

No. We check the site against the categories the bar's advertising rules cover and flag what needs attention. The firm's lawyers make the final decisions.

Why can't I see the finished site?

The firm's own developers handle the launch, and we do not show client sites before they are live. We describe the client by practice area and region to protect their privacy.

Start free

Want numbers like these for your site?

Book the free live audit. We measure where your site stands today and show you what we would fix first. Or call (702) 609-0182.

Book your free audit →See all results