Real Backlinks. Real News Networks.
Press & Authority is a professionally written press release, distributed across recognized news networks and produced as a podcast episode, built to earn real backlinks and get picked up by AI answer engines. It is for businesses and founders who want credibility and authority that keeps working for search. A single release is $1,250.
Stage S2: Search. Be the answer when they go looking.
Press sits in Search because authority is what search engines and AI answers reward. Each release builds links and mentions that the Retainer turns into rankings. See the whole S4A system.
What Makes It Different
Dofollow, on real news domains
Links on recognized news networks that search engines trust, not a private blog network that gets discounted to nothing.
Every release is a podcast
Produced as an episode and syndicated to Apple, Spotify, iHeart, and Amazon Music, where high-authority podcast links come from.
Earned coverage, too
We monitor journalist requests and pitch you as the expert, so you can earn genuine reporter-cited mentions, not just a wire drop.
What's Included
- A newsworthy release, shaped by an experienced news editor
- Distribution to 300+ outlets, dofollow, on recognized news networks
- Produced as a podcast and syndicated to Apple, Spotify, iHeart, Amazon Music
- Structured for Google News and AI answer engines like ChatGPT, Perplexity, Gemini, Grok, and Copilot
- Journalist-request monitoring and expert pitching
- SEC-compliant formatting when your company is publicly traded
- Placement reporting
How It Works
- Find the storyWe find the newsworthy angle in your launch, milestone, or expertise.
- Write and approveWe write the release. You get one revision and approve it before anything goes out.
- DistributeIt goes out across the news network and as a podcast episode.
- ReportYou get a placement report and links you can point to.
Pricing
Buy a single release, or commit to a year of releases built around one keyword.
A newsworthy release, shaped, distributed to 300+ outlets, produced as a podcast, and structured for AI answer engines.
Releases all year, each built around one target keyword we monitor as authority compounds, with $100 off every release.
- Billed at order. The Hero Keyword Program is an annual commitment, priced as a discount over buying release by release.
Bundles That Include It
Press shows up in the bundles built for authority:
The Growth retainer, commonly paired with a press release each quarter as authority builds.
The Accelerated retainer with Social Distribution and a quarterly press release.
Press, content, the Hero Keyword Program, and reputation, aimed at durable authority. Starter $3,197, Growth $5,597, Scale $11,197 a month.
How To Start
Start free, go deeper only if you want to, and decide with real findings in hand. No pitch deck, no obligation.
- Step 1
Free Live Audit
FreeWe get on a call, open your accounts together, and show you exactly what we see, live. You keep the findings either way.
Book the free audit → - Step 2 · optional
Paid Audits
from $399Mystery-Shop, Cash Leak, or the Full Leak for the deep dive. Every paid audit fee credits 100% toward any package you start within 30 days.
Compare the audits → - Step 3
Consultation & Scope
One-page planYou leave with a clear scope and a number you can compare against anyone. Start with one service or the whole system.
Talk to the team →
Press & Authority FAQ
How much does a press release cost?
A single release is $1,250. That covers writing, distribution to 300+ outlets, podcast production and syndication, and placement reporting. The Hero Keyword Program is $2,497 a year with $100 off every release.
Will my release appear on a specific outlet?
We cannot promise a specific outlet. Pickup and syndication vary by outlet, and no one can honestly guarantee a named placement or editorial coverage. What we control is the writing, the distribution, and the format.
Why do dofollow links matter?
A dofollow link passes authority to your site, which helps search rankings. Many cheap wire services hand out nofollow links inside their own network, which search engines largely ignore.
Do I approve the release before it goes out?
Always. You get one revision and approve the final version before distribution. Accuracy of the underlying claims stays with you; we make sure the disclosure and format are right.
Does a press release help with AI search?
Releases are structured to be indexed by Google News and picked up by AI answer engines like ChatGPT and Perplexity. Pickup is never guaranteed, but authority and citations build over time.
What is the Hero Keyword Program?
A year of releases, each built around one target keyword we monitor as your authority compounds. It is an annual commitment at a discount over buying releases one at a time.
The Fine Print
Pickup and syndication vary by outlet; there is no guarantee of a specific outlet placement or editorial coverage.
One revision per release; you approve before distribution. Accuracy of the underlying claims stays with you.
No specific outcome is guaranteed. Rankings, lead volume, cost per lead, revenue, views, and foot traffic depend on your market, your competition, the platforms, and your own responsiveness and assets.
Other S4A Services
Not Sure Where To Start?
Book the free live audit. We open your accounts together and tell you honestly whether this is the right next step. Or call (702) 609-0182.