JewSA.com
Mobile load time on blog posts cut from 6.0 seconds to 2.4.
- Mobile LCP, blog post
6.0s→ to 2.4s - Mobile Performance, blog post
77→ to 98 - Broken internal links
2→ to 0
Conversion Rate Optimization (CRO) · Las Vegas
More Customers From the Traffic You Already Pay For.
Conversion rate optimization (CRO) is finding the places where interested visitors give up, and fixing them so more of them call, book or buy. Ours starts with the Cash Leak Audit, which shows where your marketing leaks in real dollars, then moves to the fixes: faster pages, clearer offers, shorter forms, working tracking, and follow-up that answers before the lead goes cold. Then we measure whether it worked.
Best forSites with traffic but few callsAd spend that will not pay backForms that fill but never closeOwners who want proof, not opinions
6.0s → 2.4s
mobile load time on blog posts after our fix pass on JewSA.com
77 → 98
mobile Lighthouse Performance on the same pages
100%
of a paid audit fee credits toward any package started within 30 days
Measured on builds we shipped. Sources and caveats on our results page.
The Problem
More Traffic Will Not Fix a Page That Leaks.
Most owners try to fix low sales by buying more clicks. If the page, the form or the phone is where people give up, more clicks just means paying for more people to leave. These are the leaks we find most often, and they are why we start with an audit before recommending any spend, the same order we lay out in marketing in the right order.
01
Nobody knows what converts
Without call tracking and form events, nobody can say which page or ad produces customers, so every decision is a guess.
02
Slow on a phone
Most local visitors are on a phone. Every extra second of loading is a share of them gone before they see the offer.
03
Ads land on the homepage
A paid click for one service lands on a page about everything, and the visitor has to hunt for the reason they clicked.
04
Forms that ask too much
Ten required fields, no tap-to-call, and a confirmation that says nothing. Each one costs leads.
05
The lead goes cold
The form works, but nobody answers for hours. A converted visitor who never hears back is still a lost sale.
06
The in-person experience leaks too
Calls to voicemail and a rough first visit undo good marketing. That side needs a mystery-shop, not a web report.
What We Do
Fix the Leaks in Order of Dollars.
We fix what the audit says costs you the most first. Every change is tied to a number we can check afterward.
Measurement first
Calls, forms and bookings counted as real conversion events in your analytics, so the baseline is honest before anything changes.
Page speed and mobile
Image weight, loading order and layout fixed so pages open fast on a phone, measured with Lighthouse before and after.
Offer, layout and calls to action
One clear offer per page, tap-to-call where it matters, and proof placed where people decide.
Forms and booking
Shorter forms, clear confirmation, and booking that works on a phone without a back-and-forth.
Landing pages for ads
A focused page for each campaign, so the message on the ad matches the page it lands on.
Speed to lead
Instant replies to forms and missed calls, so the visitor you converted actually hears back while they still care.
The Process
Audit. Fix. Measure. Repeat.
- Free live auditA call where we open your site, ads and tracking together and show you the biggest leak, live.
- Paid audit, if you want depthThe Cash Leak, Mystery-Shop or Full Leak: written findings in real dollars and a prioritized fix list.
- Fix in priority orderThe changes are made through your retainer or a website project, biggest leak first.
- Measure and keep goingWe compare against the baseline. Where traffic is high enough, we test versions side by side; where it is not, we compare before and after.
Where CRO Starts
Three Ways to Find the Leak. Every Fee Credits Back.
The free live audit comes first. If you want the deep dive, pick the side of the business you want examined. Prices as published on our audits page.
What does a customer actually experience?
Mystery-Shop Audit
$399first location
We shop you like a real customer, by walk-in, phone and web inquiry, then write up what happened and what to fix. $299 each additional location.
Physical
The CRO Audit
Where is my marketing money leaking?
Cash Leak Audit
$500and up, per location
Focused ($500) checks your ad spend. Standard ($1,200) adds your Google profile, reviews and the path from click to call. Deep ($2,500) adds tracking, reputation and a written 90-day plan.
Digital
Show me the whole picture once.
Full Leak Audit
$799Focused, one location
The mystery-shop plus the matching Cash Leak tier in one report and one roadmap. Standard $1,399, Deep $2,699.
Physical + Digital
- Every paid audit fee credits 100% toward any package you start within 30 days, applied once.
- Audits find and price the leaks. Making the fixes is scoped after, through the monthly retainer or a website project.
Proof
Measured Before. Measured After.
The fastest conversion wins are usually technical: speed, broken paths, and pages search engines and visitors cannot reach. These are real fix passes from our results, with the numbers we measured and the caveats we found.
A consumer lemon-law firm
A law-firm site rebuilt about 12 times lighter than the WordPress version it replaced.
- Page weight
2,742 KB→ to 225 KB - Lighthouse Performance
82→ to 92 - Lighthouse Accessibility
86→ to 95
Honest note: in the same side-by-side Lighthouse run, the old site's caching plugin still loaded its main content faster (LCP 1.8s vs 2.7s). We lead with weight and scores, not LCP.
Read the full case →RedWhiteJesus.com
A 7,474-page site audited end to end and fixed in one pass.
- Directory banner image
670 KB→ to 142 KB - Pages given correct canonical tags5,923
What You Get
What You Walk Away With.
- Written findings with the leaks priced in real dollars
- A prioritized fix list, biggest leak first
- Calls, forms and bookings tracked as conversion events
- Before-and-after speed and Lighthouse measurements
- Rewritten offers, calls to action and forms on the pages that matter
- Landing pages matched to your ad campaigns
- Instant follow-up on new leads, if your response time is the leak
- A plain-English readout of what changed and what moved
Works Best With
Where the Fixes Usually Lead.
The Path In
How To Start
Start free, go deeper only if you want to, and decide with real findings in hand. No pitch deck, no obligation.
- Step 1
Free Live Audit
FreeWe get on a call, open your accounts together, and show you exactly what we see, live. You keep the findings either way.
Book the free audit → - Step 2 · optional
Paid Audits
from $399Mystery-Shop, Cash Leak, or the Full Leak for the deep dive. Every paid audit fee credits 100% toward any package you start within 30 days.
Compare the audits → - Step 3
Consultation & Scope
One-page planYou leave with a clear scope and a number you can compare against anyone. Start with one service or the whole system.
Talk to the team →
Questions
Conversion Rate Optimization FAQ
What is conversion rate optimization?
Conversion rate optimization, or CRO, is the work of getting more of your existing visitors to take the action you want, like calling, booking or filling out a form. It means finding where people give up, fixing those spots, and measuring whether the fix worked, instead of buying more traffic to make up for the leaks.
How much does a CRO audit cost?
The free live audit costs nothing. Our digital audit, the Cash Leak Audit, is $500, $1,200 or $2,500 per location depending on depth. The Mystery-Shop Audit is $399 for the first location, and the Full Leak, which combines both, is $799, $1,399 or $2,699. Every paid audit fee credits 100% toward any package started within 30 days.
Do you run A/B tests?
Where a page gets enough traffic to read a result, yes, we test versions side by side. Many local business pages do not get that much traffic, and a test that never reaches a clear answer wastes time. In that case we make the fixes the audit points to and compare the numbers before and after.
Do I need a new website to improve conversions?
Not always. Many leaks are fixable on the site you have: tracking, page speed, forms, offers and follow-up. If the audit shows the site itself is the problem, a rebuild is one option among several, and we say so with the reasons in writing.
How is CRO different from SEO?
SEO brings more of the right people to your site. CRO makes sure more of them become customers once they arrive. They work best together, since better pages help both rankings and conversions, but if your site is leaking, fixing conversion first makes every new visitor worth more.
How soon will I see results?
Some fixes, like broken forms, missing call tracking or a slow page, show up as soon as they ship. Others need a few weeks of traffic to measure honestly. We set the baseline before we change anything, so you can see what moved and what did not.
The Fine Print
Results are not guaranteed. Conversion depends on your traffic, offer, pricing, market and how fast your team responds.
Paid audits are one-time, billed at signing. Each fee credits 100% toward any package started within 30 days, applied once. Audits do not include implementing the fixes.
Cash Leak prices are per location. Full Leak prices are for one location; additional locations are quoted at signing, and 10+ locations are custom.
See Where Your Visitors Give Up.
Book the free live audit. We open your site, ads and tracking together and show you the biggest conversion leak, live. You keep the findings either way. Or call (702) 609-0182.