We know the brands. We know the market.
Marketing for fireplace stores, all in house, with SEO and AI search at the center, from a team that has spent about 10 years growing one.
Client work for Hearth & Home Specialties. Every number below comes from our own audit and build records.
The website is where we started.
For Hearth & Home Specialties, a Las Vegas fireplace, glass and doors company, we rebuilt the site, then used three months of its own Search Console data to match its pages to the words customers actually search. Every change shipped after one approval round.
- 63Page editsSmall edits that put customers' own search words on the pages that sell.
- 13High-value pagesMatched to real searches from the store's own Search Console data.
- 89Search-term placementsWorked into titles, descriptions, intros and FAQs, not stuffed in.
- 25City pagesService-area pages on one shared layout, so they update together.
For this store we started with the site and search. For you, it can be the whole plan.
Counts from the approval document and the live build. Ranking results are still being measured.
Everything under one roof.
SEO, AI search, ads, social, branding and strategy, all in house, for one flat monthly rate.
SEO →
So you show up when people search for your brands and services.
AI search rankings →
So ChatGPT, Google AI Overviews and similar tools name your store.
Ads →
Google Ads and paid social, aimed at buyers near your showroom.
Social posting →
Regular posts that keep your showroom and products in front of local followers.
Branding →
A look and voice that match the brands you carry.
Marketing strategy →
One plan that ties search, ads and social to what your store sells.
Simple to work with.
- One flat monthly rate that never changes.
- Each month we work on what your store needs most first.
- You talk to one person, and nothing is outsourced.
Brands we already know.
We've built pages for these brands, so your site speaks your customers' language from day one.
Hearth & Home Specialties has served Las Vegas since 2000 from a showroom with working displays.
Listed in Hearth & Home Technologies' dealer locator
- Heat & Glo
- Heatilator
- SimpliFire
- Stellar
Also carried on its site
- Valor
- Ortal
- Napoleon
- Mendota
- Monessen
- Isokern
- Dimplex
- Modern Flames
- Outdoor Greatroom
- Bromic
What we build: pages by product type
- Gas fireplaces
- Electric fireplaces
- Outdoor fireplaces
- Luxury fireplaces (Stellar by Heat & Glo)
- Gas log sets
- Patio heaters
- Repair
- Installation
One team for your whole marketing.
- Pages built around your brands and product lines.
- City pages for your service area.
- Ongoing tuning from real search data.
A free new website and hosting, included with month-to-month services. No setup fees, and your rate stays locked in.
Who searches, and where.
- 25 Southern Nevada service areas, from Summerlin to Laughlin.
- Homeowners, plus builders and general contractors on new construction.
- Repair searches, not just new installs.
Knowing the products is why the pages match how people search.
A long working relationship.
We have worked with Hearth & Home Specialties for about 10 years.
- 2026
Full rebuild and Search Console search-term pass.
A good site using the wrong words.
We had already rebuilt the site: new service pages, a cleaner homepage and 25 service-area city pages. It looked better and loaded well, but its pages still described services in the company's words, not always the words customers type into Google.
Search Console had three months of data on exactly that: which searches showed the site, and which pages Google matched to them. That export became the brief.
25 city pages, one layout to maintain.
Every service-area city page renders from one shared layout, with only the city-specific details passed in. Change the layout once and all 25 pages update together, which kept the later search-term pass fast and consistent.
Real searches, worked in page by page.
From the three-month export we picked 13 pages with real search demand and worked the terms people actually used into their title tags, descriptions, intros and FAQs: 63 small edits and 89 placements in all, not rewrites. We added FAQ sections to two pages and fixed cross-links between related services. We skipped terms for services the company had not confirmed it offers.
- 13 pages, 63 edits, 89 term placements
- New FAQ sections on two service pages
- Terms for unconfirmed services left out on purpose
Nothing ships without a yes.
Every change went to the client as a before-and-after document, page by page, before anything shipped. Two business details were flagged for confirmation and confirmed. After approval, all 13 pages passed our pre-publish checks and went live in one release.
How the work actually ran.
The same order every time: measure, rank, fix, then measure again and report the result either way.
- 01
Rebuild
New service pages and 25 city pages on one shared layout.
City pagesLayouts to maintain1 - 02
Read the data
Three months of Search Console searches and pages.
SourceWindow3 months - 03
Edit
Title tags, descriptions, intros, FAQs and cross-links on a preview.
EditsPages13Edits63 - 04
Approve and ship
One approval round, pre-publish checks, one release.
StatusLive pages13 - 05
Measure
The same search terms compared against the pre-launch baseline.
RankingsResultIn progress
Ranking results are still being measured.
We are comparing the same search terms against the baseline from before the edits, and we will add the numbers here when they are in, not before.
We do not show Hearth & Home Specialties' analytics without their permission.
Services used
The work on this project maps to these services.
Related case studies.
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Case study FAQ
What is a search-term pass?
We take your own Search Console data, find the searches that already show your site, and work those words into the matching pages, only where they describe a service the business actually offers. On this project that meant 63 small edits across 13 pages.
Did rankings go up?
We do not know yet. We are comparing the same search terms against the baseline from before the edits, and we will publish the result when we have it.
Why skip some search terms?
Some searches were for services the company had not confirmed it offers. Writing pages for services a business does not provide would mislead customers, so we left them out.
Does the client approve every change?
Yes. Every change went out as a page-by-page before-and-after document, and nothing shipped until it was approved.
Why are the city pages built from one layout?
So a change to the layout updates all 25 city pages at once. It keeps the pages consistent and makes later improvements fast.
Where do the before and after screenshots come from?
The before capture is the old homepage as archived by the Wayback Machine on Jun 12, 2026. The after capture is our rebuild, captured live on Oct 9, 2026. Both are the homepage at a 1440 pixel desktop width.
Let's bring your showroom more leads.
Book a quick intro call, or send your details and we'll reach out.